This January I Switched to Apple. What are You Tolerating in Your Life

This January I Switched to Apple. What are You Tolerating in Your Life I’d say it was a long time coming, given that I’ve had nothing but problems with my Dell PCs for the last … oh … 20 years? For the most recent 3 or so of those 20, several of my friends and colleagues have been begging and pleading with me to convert to Apple. Did I listen? No. Changing just seemed like way too much work. Then, in January, I hit a limit. My 1-year-old Windows 8 computer, whose operating system I had just reinstalled, was not working any better than it was before I reinstalled it. My programs were constantly going to “Not Responding.” Tech support could not fix the problem and was telling me I needed a more powerful computer with more RAM. Sales was telling me the 8 GB of RAM on my current computer should be plenty. I figured either sales was wrong or tech support was wrong, and Dell should either fix the problem or give me some amount of credit toward a new computer. They claimed to be unable to do either. It was decision time, and I was DONE with Dell. Perhaps you are celebrating, along with many of my friends, colleagues and even distant acquaintances, that I waltzed into an Apple store and bought a MacBook Pro. In the end, this change happened in an instant. It wasn’t easy getting up to speed on the MacBook. The delete button drives me crazy. The command button is located in the most inconvenient spot I can imagine. My files are all organized differently now. Outlook was downloading all my email repeatedly and I had to get tech support to get a duplicate deletion program. I needed a new way to access my accountant’s server so I could use my QuickBooks program. I had to call HP support to get my printer working wirelessly. I blew out two adaptors trying to connect the Mac to an external monitor. And there’s more. This is why I did not want to switch to a Mac. But get this: The computer doesn’t use battery power while it’s asleep. It wakes up immediately. I can leave my house carrying my laptop and no power cord and trust that the battery will last. The programs work and don’t slow down on me ever. And iCal integrates with Google Calendar without a 3rd party program! Most of the issues I faced were ramping up issues and are all resolved. And I get all the good stuff. I’m starting to be a proud Mac user. My question out of all of this is, “Why the heck did I wait so long?” You can ask any of my close friends and relatives and they will attest to the fact that I was spending hours upon hours with Dell tech support for years. I have never been happy with a Dell computer! And yet, I resisted change. Pure and simple. I kept choosing to upgrade to a “better” Dell, hoping it would solve my problems. It never did. People do this. Look at how many people stay in relationships that require hours of conversation to try to make them work. Look at how many of these people move in together, or get married, thinking that the “upgrade” will help. Or they have children in order to fix their relationship. Now that’s an upgrade! We so often avoid the risk of starting over with someone else because it would require an unknown amount of work â€" even if we have a strong inkling that ultimately the benefits would justify the investment. We resist change even if all our friends are telling us to “switch to Apple.” Many of us stay in jobs that are not a good fit. Even if we’re miserable, at least we’re dealing with a known quantity. I myself kept working for 10 years as a lawyer, because it was safe and provided a living wage, even though there was no amount of adjusting and mind talk that could make me enjoy that job. I even accepted a promotion (my “upgrade”) before reaching my breaking point and starting something new. The February issue of LeaderMag featured an article by Bruce Hodes, Five Ogres and an Angel, about the resistance to change in organizations. I love this quote which he shares: “Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.” James Belasco and Ralph Stayer, Flight of the Buffalo (1994). Hodes asserts that two of the main elements blocking change are “comfort” and “drift.” Comfort is something we’re all familiar with. We humans like things to stay the same. We get attached to our routines like a warm blanket, even if they aren’t serving us. And drift, the pull of the current always in the same direction (toward the status quo), affects us whether in our homes or workplaces. Hodes’ advice: “Trust your intuitionâ€"be convinced that even in the face of resistance this is the way forward.” The payoff according to Hodes is Performance Improvement. I certainly got that with my MacBook Pro. My question to you is: Where in your life are you resisting change, falling victim to comfort and drift, when you really know it’s time to make a move? Where is there room for performance improvement in your life? Maybe it’s time to stop “upgrading” what you already have and to start something new.

Organizational Culture and Sick Leave - 1536 Words

Organisational Culture and Sick Leave 1 Introduction Sick leave is a significant policy for both employees and employers in modern businesses. This policy can be problematic for Australian business, as employees that aren’t sick are taking leave. These illegitimate claims are causing them to lose millions of dollars. In the case study â€Å"sick leave costing employers† it is exploring the use of this leave in organisations by employees, when not sick. Since this is affecting Australian Businesses, to prevent further loss, it is necessary to explore what is causing these claims, which is crucial to understanding how to limit its impact upon organisations. 2 Explanation For Australian Businesses a key aspect of the work place is the organisational culture, as this principle has significant influence upon the workplace. Organisational culture is â€Å"†¦manifested in the typical characteristics of the organization, in other words, organizational culture should be regarded as the right way in which things are done or problems should be understood in the organization† (Sun, 2009). In relation to the sick leave case, organisational culture has great relevance and this is the problem that has been identified and will be investigated through this report. The concept of organisational culture will be explored through three areas of influence, which have been identified as being impacted by organisational culture. The two that have been chosen are, job satisfaction and jobShow MoreRelatedNon Monetary Compensation System For University X1479 Words   |  6 Pagessimplifying the complexity of retirement systems for Millennials which often results in them not choosing a retirement plan until well into their career which has a negative effect on their retirement contribution. †¢ Annual and Sick leave: Each employee shall earn 4 hours of sick leave per two weeks pay period. Each employee shall earn 4 hour of vacation per pay period for the first three years of service, increasing to 6 hours per pay period after three years of service, followed by a final increase toRead MoreOrganizational Leadership as Correlate of Absenteeism at Work Station1724 Words   |  7 PagesORGANIZATIONAL LEADERSHIP AS CORRELATE OF ABSENTEEISM AT WORK STATION INTRODUCTION All organizations, be it business, educational or government are social systems. These are run by people, Example: Industrial organization, is a combination of men, money, machinery, material and management. The functioning of an organization depends upon how people work or behave in the organization. The scientific management came into existence to focus on behavioural aspects of management. Failure of scientificRead More Workplace Observation Essay746 Words   |  3 PagesIn the workplace there are many different aspects of the organization. Some of the aspects or culture of an organization are organizational diversity, dress and language, how communication flows, and organizational policies. Below I will discuss several aspects of the company I work for and define what the different cultures are. How Communication Flows As we know today there are many ways how to communicate. There is email, verbal, Internet, intranet, etc? However, there is only two waysRead MoreEssay on Changing Work Patterns1336 Words   |  6 PagesChanges in the demographic characteristics and lifestyles of the workforce are occurring at a time when businesses are also in a state of flux. Global competitive pressures and the push toward greater productivity have resulted in a number of organizational changes that increase the appeal of alternative work arrangements. The â€Å"lean and mean† organization resulting from downsizing has given way to emerging management concepts such as employee empowerment and self-managed work teams. These characteristicsRead MoreOrganisational Culture1310 Words   |  6 PagesWhat Is Organizational Culture? Organizational  culture refers to a system of shared assumptions, values, and beliefs that show employees what is appropriate and inappropriate behavior.[1] These values have a strong influence on employee behavior as well as organizational performance. In fact, the term organizational culture was made popular in the 1980s when Peters and Waterman’s best-selling book In Search of Excellence made the argument that company success could be attributed to an organizationalRead MoreQuestions On Organizational Communication Concepts Essay1559 Words   |  7 Pagesassignment is â€Å"The Terminal.† 2 Three Organizational Communication Concepts: Organizational Cultural Elements: According to Keyton (n.d.), organizational culture is defined as â€Å"the set of artifacts, values and assumptions that emerges from the interactions of organizational members† (p. 550). Some examples of artifacts and values include, norms, customs, how members should behave, and assumptions are revealed when talking about your work experiences. The culture of an organization can be simply whatRead MoreBenefits And Benefits Of Ford Motor Company1657 Words   |  7 Pagesof compensation and benefits plans Ford Motor Company offered to its employees. The study found out that the company offers compensation and benefits plans such as base pay, variable pay, insurance (health, risk, and life), holiday pay, maternity leave, vacation, and pension. This study also determined the advantages and disadvantages of the above compensation plans and benefits. Key words: Ford Motor Company, compensation and benefits plans, advantages, disadvantages Ford Motor CompanyRead MoreCritically Discuss the Importance of Work-Life Balance in the Effective Management of People at Work in Contemporary Organisations1472 Words   |  6 Pagesâ€Å"striking  balance  between  work  and non-work  schedules† (Harish, 2013, p. 62), which has a significant impact on an organisations management process in regards to â€Å"the planning, organizing, leading and controlling of human and other resources to achieve organizational goals effectively and efficiently† (Balnave, 2012, p. 81). The importance of work life balance in the effective management of people at work will be explored by the impact it has on the four key aspects of effective management; â€Å"planning, organizingRead MoreChange Management744 Words   |  3 PagesCommunication Plan Riordan Manufacturing is a formal power structure that also uses an organizational structure; the president is also the Chief Executive Officer (CEO). In this company there needs to be improvement to the departments. There is an informal structure for management and data recording, as the employees are the recorders of the data and other information like maintenance issues. An organizational chart will be of much help at Riordan, this will help employees get motivated and helpRead MoreWorkers Unions And Its Impact On Organizational Culture879 Words   |  4 Pagestwenty-first century, I believe workers’ unions would actually influence organizational culture by increasing employee pay and creating more job opportunities. They would also help with providing safer working conditions and providing more promotional opportunities as well as make it possible for employees to receive appropriate education to increase productivity. Workers unions could also negatively affect organizat ional culture mostly by influencing employees to take a stand against their employers

Beginning Of The Document Content.. In Previous High School

Beginning of the document content. In previous high school English classes, I followed the same structured outline for every essay I wrote. A three-point thesis and one sentence of support following your evidence were the main ideas taught in the goal for me to pass my AP Language and Literature exams.These timed essays only allowed me to briefly address the argument I presented in the paper, which is no comparison to the level of writing expected of me now. Although the ideas on what I would write about came easy to me, I always struggled with making the ideas flow together in a cohesive way while still advancing my claim. Becoming more fluid in my ideas has not only helped cut time invested in the writing process, it has also lead to a†¦show more content†¦This marks the need for elaborated war stories to end, so veterans are deservingly accepted back into society. This thesis is stronger as it answers the so what question and provides an argument for the rest of my paper. The importance of thesis statements has been shown throughout all of my assignments in 1102. In my revised essay 2 I said: â€Å"The growing social class distinctions seen in Snowpiercer show how today’s problems have escalated resulting in riots and how ignoring key issues, like the growing reliance on technology, can lead to the downfall of the human race†. This thesis is much stronger than many others since the beginning of the semester and shows growth in my writing. It has a much stronger, clearly stated argument and the claim is concise. It also has all four parts a thesis must; claim, focus, subject, and significance. Without these four parts, a thesis is not supportive enough to be the foundation of an essay. ADD EXAMPLE Another aspect of my writing that improved throughout this semester is my growth in writing more effective topic sentences. Topic sentences are crucial in writing an effective and engaging paper. They help to support the thesis and explain what the paragraph will be about while still advancing an argument. Analysis and support for the main idea can beShow MoreRelatedApproaching Instruction With Clear Instructional Goals,1294 Words   |  6 Pagespopularized by Stephen Covey, beginning with the end in mind, not only makes intuitive sense but is well supported by research. In his 35 years of meta-analysis on research in education, Robert Marzano (2003) identifies a guaranteed and viable curriculum as one of 11 factors with a proven track record of increasing student achievement. Marzano (2003) defines a guaranteed and viable curriculum as one in which Clear guidance is given to teachers regarding the content to be addressed in specific coursesRead MoreRunning Head : Dynamic Writing1611 Words   |  7 PagesRunning head: DYNAMIC WRITING IN THE CONTENT AREAS 1 Dynamic Writing in the Content Areas Joshua Dresser University of Phoenix Dynamic Writing in the Content Areas This paper will explore dynamic writing in the content area of music through the use of writing-to-learn strategies and fulfill the requirements of the third option of the Dynamic Writing in the Content Areas assignment in RDG543. A brief survey of journaling strategies found online will be reviewed, variousRead MoreInformative Speech : Psychoactive Drugs Essay1603 Words   |  7 Pagesphrase â€Å"ADHD or just boredom† was included, however, the usage of the word boredom felt rather redundant. An additional revision was the visual aspect of the final brochure. 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HoweverRead MoreEvaluation Plan For Disease Control And Prevention1436 Words   |  6 Pages Evaluation Plan Name Institution Table of Contents Table of Contents 2 Executive Summary 3 Stakeholders 4 Description 5 Logic Model 6 Evaluation Design 7 Gathering Evidence and Justifications 8 Use of Findings 8 References 9 Camhi, S. M., Evans, E. W., Hayman, L. L., Lichtenstein, A. H., Must, A. (2015). Healthy eating index and metabolically healthy obesity in US adolescents and adults.  Preventive medicine,  77, 23-27. 9 CDC. (2013). Community Profile: Nashville/Davidson County, TennesseeRead MoreStudy Of Common Core State Standards1344 Words   |  6 PagesChief State School Officers (CCSSO), the current Common Core State Standards was introduced in Dec. 2008. The standards themselves â€Å"are a clear set of shared goals and expectations for the knowledge and skills students need in English language arts and mathematics at each grade level so they can be prepared to succeed in college, career, and life† (â€Å"Read the Standards†, 2014). Many states saw a need for reform and liked the fact that CCSS focused on a deeper mastery of content rather thanRead MoreThe Referral Process For Special Education Essay1156 Words   |  5 Pageswould set back a student academically. As an educator you have to determine how much of a gap are you going to accept and what target you plan to remediate too. Once a student has fallen behind it is hard to get them back on track with grade level content while simultaneously providing interventions. As a result the education system had to reevaluate their current practice of determining if a child has a specific learning disability. With the reauthorization of IDEA 2004, new requirements allowedRead MoreThe Importance Of The Georgia Standards Of Excellence1015 Words   |  5 Pageseducational system and increasing our ability to compete at a national and international level. The middle school standards are aligned to best prepare students for high school curriculum by providing them with the essential knowledge and skills to succeed at a national and international level. As Georgia was one of the initial states to adopt the Common Core State Standards, The Columbia County School District developed the Columbia County Board of Education 7th Grade Mathematics Curriculum, which isRead MoreOnline Computer Programming : An Integral Part Of Our Society With The Internet1344 Words   |  6 Pagestechnical requirements and prerequisites for taking the course. You can also expect to find courses for individuals at all stages of learning - beginning, intermediate and advanced. There may be links to books or other sites that can provide further information. If you are taking a course with an eye towards certification or a diploma, you should make sure that the school that you are considering is accredited. An online computer programming course can be a great way to enter the field of computer programming

Racial Segregation And The Civil Rights Movement - 1550 Words

Growing up in rural Mississippi during a time of racial segregation Anne Moody had experiences that were extremely different then other children at the time. The gender-based and economic hardships she faced were factors that played a role in her experiences as a child. Her childhood experiences shaped her views and actions as she was fighting against the racial inequality in her home state and her views on racism as a whole in America. Her childhood and high school years were a series of events that gave her the basis of her beliefs, growing up on a farm with little money to seeing how her mother’s husband lived and grew up gave her understanding of the segregation between the African American community in itself. Her experiences with different types of employers also gave her extreme insight from the worst types of racism to actually feeling like a member of the family. Anne was very passionate about beliefs and views when it came to the Civil Rights Movement. She dove right into the movement as soon as she got a chance and did everything she could to help. She felt strongly to the cause and believed that what she was doing would make a difference. She took a stand against racial segregation with a series of sit-ins and nonviolent protest. She committed her life to the Civil Rights Movement and standing up for the African American Community. Anne Moody grew up on sharecropper’s plantation in rural Mississippi. She lived with her mother, father, sister and brother. One ofShow MoreRelatedRacial Segregation And The Civil Rights Movement837 Words   |  4 Pagesâ€Å"The civil rights movement was based on faith. Many of us who were participants in this movement saw our involvement as an extension of our faith. We saw ourselves doing the work of the Almighty. Segregation and racial discrimination were not in keeping with our faith, so we had to do something.† Although today we may not see it as often, segregation was a very big problem throug hout our country in the late 1800s and the early 1900s. Over time it didn’t get better, it got worse. Around the year ofRead MoreRacial Segregation And The Civil Rights Movement1407 Words   |  6 Pagesthe United States could not understand how it was possible that, even in light of the concessions made during the Civil Rights Movement, members of black communities were listening to funk and embracing their own racial identity rather than considering themselves American. In the eyes of many, the times of racial division had ended with the laws passed during the Civil Rights Movement. From this followed the belief that since everyone was allegedly equal, any effort to differentiate on the basisRead MoreRacial Segregation During The 1960 s Civil Rights Movement Essay2048 Words   |  9 PagesA primary technique used to overcome racial segregation during the 1960’s Civil Rights Movement in the United States was direct action. One of the most influential leaders of th e Civil Rights Movement was Martin Luther King Junior who is known for his use of nonviolent direct action, which often entailed the violation of laws as an act of civil disobedience. On April 16, 1963, King composed his â€Å"Letter from Birmingham Jail,† where he accepted the consequences for his disobedience against the BirminghamRead More Maya Angelou, Martin Luther King and the civil Rights Movement1353 Words   |  6 Pagesa certain restaurants because of the color of your skin? The civil rights movement was a movement that held massive numbers of nonviolent protest against racial segregation and discrimination in America especially the southern states during the 1950’s and 60’s. The struggle of African Americans to gain equal rights in America during this time was a major problem. The civil rights movement was not only about stopping racial segregation amongst African Americans but also to challenge the terribleRead MoreAnalysis of the Civil Rights Marc h of 1963988 Words   |  4 PagesDocument Analysis, of the Civil Rights March of 1963 Commencing in the late 19th century, state level governments approved segregation acts, identified as the Jim Crow laws, and assigned limitations on voting requirements that caused the African American population economically and diplomatically helpless (Davis, n.d.). The civil rights movement commenced, intensely and assertively, in the early 1940s when the societal composition of black America took an increasingly urban, popular appeal (KorstadRead MoreComing of Age in Mississippi and Segregation Essay1304 Words   |  6 Pagesfamous Anne Moody. Moody grew up in mist of a Civil Rights Movement as a poor African American woman in rural Mississippi. Her story comprises of her trials and tribulations from life in the South during the rise of the Civil Rights movement. Life during this time embraced segregation, which made life for African Americans rough. As an African American woman growing up during the Civil Rights movement, Moody has a unique story on themes like work and racial consciousness present during this time. Moody’sRead MoreThe Background And Background Of Martin Luther King Jr.1123 Words   |  5 PagesKing Jnr was a strong leader and activist in the Civil Rights Movement in America. He was also an American pastor, humanitarian and leader of the African/ American civil rights movement. Martin Luther King led non- violent protests to fight for the rights of all people including African /Americans in the 1950s and 1960s. His dream was that America and the world would become a nonracist society where someone’s race would not impact on their civil rights and way of life. He was one of the great speakersRead MoreThe Civil Disobedience Of African Americans1369 Words   |  6 Pagesobey orders until a revolution appeared. It took a civil war to finally free blacks and to give them the right to be citizens of the country. It was then that the chains of slavery were finally broken, but the chain of discrimination still existed. Under racial segregation, colored people were not a llowed to share public facilities and activities with white people. The Civil Rights Movement was then established with its goal to clear any segregation and discrimination against African Americans. InRead MoreThe War For Equality During The 20th Century1218 Words   |  5 Pageshigh level, racial minorities were ready to fight back. In the first half of the Twentieth century the mistreatment of racial minorities led to a War for Equality; fought on many levels with varying levels of success. The war was fierce and did not end in the first half of the Twentieth Century. Like any war the War for Equality had its’ causes, in this case the war was brought about by the continued mistreatment of racial minorities. This mistreatment came in many forms: segregation, violation ofRead MoreCivil Rights/Secret Life of Bees986 Words   |  4 PagesBridget Baker Mrs. McQuade Period 2 4/10/12 Racial Discrimination and Segregation In 1619 the very first African Americans arrived in America, coming over for the purpose of forced slavery. It’s been nearly four hundred years since then and African Americans are still not treated completely equal. But throughout the years major steps towards equality have been made and as a whole the United States is close to reaching this goal. The first key action taken was abolishing slavery in 1865, but

Risk Management Plan of SFSU Free Samples †MyAssignmenthelp.com

Question: Discuss about the Risk Management Plan of SFSU. Answer: Introduction Risk administration is a technique to identify the probable opportunity and risk[1]. Thereafter the list is segregated as per the positions obtained during analysis. Subsequently the mitigation or response plan is developed on the basis of positions obtained. The data obtained are required to be dealt with the opportunity and threat and plan in like way with the objective that it doesn't let influence any of the three limitations of the project. Background of case study SFSU (Silicon Forest State University) has numerous data framework related exercises which are being regulated by the OIT (Office of Information Technology) division. The clients at back end of OIT used 'Request Tracker' for passing on and following the ticketing system in light of UNIX, while the clients at front end were using Remedy structure for making and following ticketing system which is being utilized for observing and following the bugs. For any kind of interest to clients of back end, the clients of front end need to physically type the issue to 'Request Tracker'. However, now the workplace changed the product being utilized by the clients of front end to 'Request Tracker' and gave the task to Ron to lead the venture with the help of Harry, however both of them need to report to two different bosses. Risk Management Plan Opportunity and dangers in any assignment are coordinated on the preface of the techniques defined in the risk management. The exercises which link into the masterminding of threat association design are recognized, analyzed and positioned accordingly[2]. The opportunity and dangers can be of many sorts, and fit for affecting cost, plan and quality, particular, really definitive and so forth. An entire reason for the risk design is to set the activity and make ourselves ready for all the perceived dangers especially at a range by saying rank low, medium or 'high'. There are particular sorts of dangers facilitating procedures or steps which should be taken in the wake of situating all the perceived opportunities and threats. There can be many activity intends to moderate the hazard like exchanging it, imparting it to any external party, staying away from it absolutely or tolerating. Risk Identification (27th August 2017) RISK 1. By Pike. There is threat of having cost overrun (30th August 2017) RISK 2. By Ron. There is threat of having communication gap due to same organizational level of myself and Harry (1st September 2017) RISK 3. By Harry. There is threat of having time overrun due to extra time consumed during information gathering stage Risk Analysis RISK No. By Description Probability Impact 1 Pike There is threat of having cost overrun High High 2 Ron There is threat of having communication gap due to same organizational level of myself and Harry Medium High 3 Harry There is threat of having time overrun due to extra time consumed during information gathering stage Medium Medium Risk response plan[3] Risk 1: cash flow need to be monitored closely. There can be other plan of keeping the management reserves if possible. Since the budget allocated for the year is very low. Risk 2: frequent meeting rather than communicating through mails is the only way out so that the team can meet physically and share each others issue openly. Risk 3: time schedule need to be monitored closely to avoid any delay, else the extra time consumed for gathering the information can cause the overall delay of the project and the communication gap can increase. Monitoring and Controlling Risk This stage of risk administration is required for the proper management of the risks throughout the project life cycle[4]. The risks are very dynamic in nature and can change its ranking frequently as or the environmental conditions. So the risk register need to be reviewed in every stages of the project for proper monitoring. Moreover the new risks identification should not be stopped and the identified risks need to be again analyzed as above and ranking and its mitigation and response plan need to be developed. Evaluation / Justification Finally it can be justified that the result obtained by the processes of identification and analysis of the risks, the obtained result are the real cause of tension for Ron. There is always a chance of cost and time overrun because of communication gap. Also the steps need to be continued throughout the project life cycle to identify any more threats[5]. Conclusion So now it can be finished up at long last that the undertaking brought about by OIT should be followed categorically like cost, time and communication and none of the issues can be overlooked. Else there can be cost and time overrun. So it should be Rons responsibility to take care of the constraints and discuss these issues in every meeting to infiltrate the issues to all stakeholders. References Australian Government. (2017) https://www.austrac.gov.au. [Online]. https://www.austrac.gov.au/risk-management-tool-small-medium-sized-businessesInstitute of Risk Management. (2016) About Risk Management. [Online]. https://www.theirm.org/the-risk-profession/risk-management.aspxet al. Wiley. (2017) 11.2 Risk Management Process. [Online]. https://pm4id.org/chapter/11-2-risk-management-process/MyManagementGuide. (2010, May) 2. Risk management plan for a project: Definition, Purpose, Software, Content and Approaches. [Online]. https://www.mymanagementguide.com/guidelines/project-management/risk-management/risk-management-plan-for-a-project-definition-purpose-software-content-and-approaches/Educba. (2016, July) 6 Basic Steps to Develop a Project Risk Management Plan. [Online]. https://www.educba.com/project-risk-management-plan/

Black And Decker Case Study free essay sample

Though Bamp;D leads in the other two segments, it could not capture the tradesmen segment due to the following reasons. Bamp;D was branded more as home tools; it lacked in capitalizing one of the most profitable distribution channels (membership clubs) whereas the same channel proved to be very successful for Makita (85%); the unremarkable grey color did not help Bamp;D; and while Bamp;D was focused in three segments, Makita was focused on only one segment of the market. Therefore, Joseph Galli, Vice president of sales and marketing for Bamp;D, has to decide which one of the three marketing strategies must be implemented to take, the market share in the Professional-Tradesmen segment, away from the current leader Makita. Recommendation: I would recommend Bamp;D to use the strategy of Re-branding i. e; using DeWalt name and the color yellow in order to regain Professional-Tradesmen segment market share. We will write a custom essay sample on Black And Decker Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The reasons behind the above recommendation are explained in the following paragraphs Option 1 requires Bamp;D to focus only on the Consumer and Professional-industrial markets while ignoring tradesmen market. Since the tradesmen segment market is growing at a larger rate than the consumer and Industrial segments, alienating that market would give rise to more losses in the future. Dropping the tradesmen segment would also decrease brand awareness for Bamp;D which might increase the sales of competitors as consumers (home tools) may base their purchasing decisions on what the expert uses. Option 2 of sub-branding might theoretically raise its brand image but the potential for sub-branding may be a risky option. This is based on the fact that currently 98% of the tradespeople are aware of the brand and only 44% agree it’s ‘one of the best’. Therefore trades people will not be able to change their attitude towards the sub-brand as they recognize Bamp;D as the creator and this will not increase the market share as expected. The recommended Option 3 of Re-branding the tools with DeWalt and industrial yellow for the Professional-tradesmen segment can cast off the negative branding image from quality products. Bamp;D’s product quality is strongly competitive in the large majority of product categories when compared to the other brands. Since Bamp;D is suffering from Brand name image in this segment it would be wise to re-brand in that segment. The DeWalt received 70% awareness and also 63% agreed that it ‘Is one of the best’ in the research study thereby confirming that it is a suitable replacement name. The industrial yellow color is a bold color representing safety which is not used by any other power tool brands. Hence it would have positive associations. As the DeWalt line’s positive market perception grow, the color will be easier to identify the professional –tradesmen segment line and will be automatically associated with high quality goods. This option could eliminate the following threats. Losing market share is not applicable as it is only 9% and hence does not leave any problem; By isolating the Bamp;D name from tradesmen segment with a new brand name, the risk of damage to other two segments is minimal; and if DeWalt fails, then the retailers and consumers will associate the failure with DeWalt than with Bamp;D. Thus DeWalt should replace the Bamp;D name and change the color to industrial yellow so that the professional tradesmen segment tools can be recognized as brand new.

Antarctic Icefish Characteristics and Facts

Antarctic Icefish Characteristics and Facts True to their name, the Antarctic Icefish lives in the icy cold waters of the Arctic - and has icy-looking blood to match. Their cold habitat has given them some interesting features.   Most animals, like people, have red blood. The red of our blood is caused by hemoglobin, which carries oxygen throughout our body. Icefishes dont have hemoglobin, thus they have a whitish, nearly transparent blood. Their gills are also white. Despite this lack of hemoglobin, icefish can still get enough oxygen, although scientists arent sure quite how - it could be because they live in already oxygen-rich waters and might be able to absorb oxygen through their skin, or because they have large hearts and plasma which may help transport oxygen more easily. The first icefish was discovered in 1927 by zoologist Ditlef Rustad, who pulled up a strange, pale fish during an expedition to Antarctic waters. The fish he pulled up was eventually named the blackfin icefish (Chaenocephalus aceratus).   Description There are many species (33, according to WoRMS) of icefish in the Family Channichthyidae. These fish all have heads that look a little like a crocodile - so they are sometimes called crocodile icefishes. They have grayish, black or brown bodies, wide pectoral fins, and two dorsal fins that are supported by long, flexible spines. They can grow to a maximum length of about 30 inches.   Another fairly unique trait for icefish is that they dont have scales. This can aid in their ability to absorb oxygen through the ocean water.   Classification Kingdom: AnimaliaPhylum: ChordataSubphylum: VertebrataSuperclass: GnathostomataSuperclass: PiscesClass: ActinopterygiiOrder: PerciformesFamily: Channichthyidae Habitat, Distribution, and Feeding Icefish inhabit Antarctic and subantarctic waters in the Southern Ocean off Antarctica and southern South America. Even though they can live in waters that are only 28 degrees, these fish have antifreeze proteins that circulate through their bodies to keep them from freezing.   Icefish dont have swim bladders, so they spend much of their lives on the ocean bottom, although they also have a lighter skeleton than some other fish, which allows them to swim up into the water column at night to capture prey. They may be found in schools. Icefish eat plankton, small fish, and krill.   Conservation and Human Uses The lighter skeleton of icefish has a low mineral density. Humans with a low mineral density in their bone have a condition called osteopenia, which may be a precursor to osteoporosis. Scientists study icefish to learn more about osteoporosis in humans. Icefish blood also provides insights into other conditions, such as anemia, and how bones develop. The ability of icefish to live in freezing water without freezing can also help scientists learn about the formation of ice crystals and storage of frozen foods and even organs used for transplant.   Mackerel icefish are harvested, and the harvest is considered sustainable. A threat to icefish, however, is climate change - warming ocean temperatures could reduce the habitat that is suitable for this extreme cold water fish.